ServiceTitan is a powerful platform — for operations running 20+ trucks with a dedicated office staff to manage it. If you're an owner-operator with 1–15 trucks, you're paying enterprise prices for features you'll never use, and fighting a system built for someone else. Setpoint is built for exactly where you are.
ServiceTitan doesn't publish pricing — you have to request a demo and go through a sales process. Industry estimates put it at roughly $265 per technician per month. For a shop with 5 techs, that's $1,325/month. For 10 techs, $2,650/month. Setpoint is $99/month regardless of how many techs you have.
ServiceTitan covers the basics well. But it was built before AI existed, and the AI features it's added since are bolt-ons. Setpoint was built AI-native from day one — for the specific workflows of small HVAC shops.
| Feature | Setpoint | ServiceTitan |
|---|---|---|
| AI receptionist with caller recognition | ✓ | ✕ |
| Voice field notes (Whisper transcription) | ✓ | ✕ |
| AI quote generation in 90 seconds | ✓ | ✕ |
| Good/Better/Best proposals with eSign | ✓ | ✓ |
| Dispatch board | ✓ | ✓ |
| Equipment health scoring | ✓ | ✓ |
| Refrigerant logs / EPA 608 compliance | ✓ | ✓ |
| Flat-rate variance detection | ✓ | ✕ |
| AI job prep analyzer | ✓ | ✕ |
| Automated review requests | ✓ | ✓ |
| Flat monthly price (no per-tech fees) | ✓ | ✕ |
| Setup in under an hour | ✓ | ✕ |
| No annual contract required | ✓ | ✕ |
ServiceTitan is a genuinely powerful platform. If you're running 20+ trucks, have a dedicated dispatcher and office manager, operate across multiple locations, and need deep accounting integration and enterprise reporting — it's probably worth the cost and the onboarding time.
But if you're the owner doing quotes at the kitchen table after putting the kids to bed, with a handful of techs and a tight margin — ServiceTitan is a $1,500/month bulldozer when you need a $99/month precision tool that knows your shop by name.
14 days free. No credit card. No sales call. Set up in 15 minutes and generate your first quote today.